THE RANGE OF USES FOR FLORAL SCENTS
Floral scents are ubiquitous in the fragrance industry, but that doesn’t mean every floral scent is the same, or can be used in the same way. In fact, the pervasiveness of these scents in the industry mean that they are one of the broadest categories when it comes to fragrance ingredients – and they have even begun to make their way into the flavors industry, especially with products such as rose & citrus. As such, it is important for a fragrance creation team to have a good understanding of floral scents and their many uses.
Certain floral scents are so popular that they could almost be considered a subcategory within the fragrance industry. Rose, the aforementioned jasmine, tuberose, and lily have been in use for many, many years, and an incredible number of variants have sprung up, each with its own traits and qualities, and each fitting most appropriate in a different sector of the industry.
When using Aravi Aromatics’ floral scents, it is important to consider both current trends as well as the use of “classic” fragrances. Often, a specific type of fragrance is more popular than others, even with certain types of floral scents. Current trends indicate that the more popular floral scents are those which are more “natural”, and easily blended with other floral fragrance ingredients, or other scents altogether. Floral-herbal scent combinations are becoming increasingly popular, as are floral scents mixed with fragrance ingredients such as citrus fruits, orange & grapefruit being especially popular.
Another trend in the market is toward fragrance ingredients that are natural rather than synthetic. Essential oils have always been a popular source of floral fragrance in a range of products, and with the evolution of the “green” movement this is more the case than ever.